Jobs to be done: influencers versus thought leaders
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Should your marketing plan involve influencers, thought leaders or both—or are they actually one and the same? In discussions with several clients, we are finding that there is some confusion about the different values influencers and thought leaders bring to the table. This is particularly true in terms of how they are used in marketing.
Jobs to be done: influencers versus thought leaders
Jobs to be done: influencers versus thought…
Jobs to be done: influencers versus thought leaders
Should your marketing plan involve influencers, thought leaders or both—or are they actually one and the same? In discussions with several clients, we are finding that there is some confusion about the different values influencers and thought leaders bring to the table. This is particularly true in terms of how they are used in marketing.