Made to Stick – the six principles of making ideas memorable
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Sometimes you need to make an idea ‘stick’. In other words, you need people to remember it, and tell other people about it. Saying this, and actually getting it to happen, however, are two completely different things. The book Made to Stick, by Chip and Dan Heath, is all about just this.
Made to Stick – the six principles of making ideas memorable
Made to Stick – the six principles of making…
Made to Stick – the six principles of making ideas memorable
Sometimes you need to make an idea ‘stick’. In other words, you need people to remember it, and tell other people about it. Saying this, and actually getting it to happen, however, are two completely different things. The book Made to Stick, by Chip and Dan Heath, is all about just this.