It is generally accepted that it costs around five times more to attract a new customer than to keep an existing one. It turns out that repeat customers tend to spend more: up to two-thirds more than new customers. The most loyal 10% of your customers spend three times more than…
Karen Pierce is an experienced executive coach based in Arizona, US. Her company’s focus is on managing through change and uncertainty, and finding the…
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Most of us know that we need to do some work on our self-development. However, quantifying that can be hard. It is often easy to say where you want to…
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Nurturing is an important part of leadership, including thought leadership. However, it often goes unsung. Our leadership stories praise the bold and…
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Increasingly, we are becoming aware that emotional intelligence is crucial for marketers and thought leaders alike.[1] In order to sell anything, you…
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How can you sustain thought leadership programmes that really deliver? Beyond vanity metrics, one that touches your target audience. Sadly, there is no…
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Edward de Bono first put forward his idea about six ‘thinking hats’ in 1985. The idea was picked up (inevitably) by management training firms, though…
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Thought leadership is all about building relationships with customers and potential customers. These relationships start with conversations, often on…
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