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The Ben Franklin effect—or why interviews are a great way to build meaningful connections
Seasoned marketers will probably already know that interviews or discussions are a great marketing tool. Articles and social media posts based on…
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Six Revolutions Team
Thought leadership and marketing lessons from advent calendars
You know that advent calendars are big when most news media websites are running ‘Best advent calendars for 2023’ features. What’s really interesting…
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Six Revolutions Team
Learning models in the agile and digital transformation mix
If there is one constant in our current world, it is the speed of change. Digital transformation in particular happens at pace. New tools are coming…
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Six Revolutions Team
Anxiety and thought leadership - ‘feel the fear and do it anyway’
We are often asked by subject matter experts about anxiety, and how they can eliminate it. We hear a lot about an epidemic of poor mental health—but…
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Six Revolutions Team
Finding the balance: corporate vs. personal reputation
What is the difference between corporate and individual reputation? Or perhaps a more appropriate question would be where does a corporate reputation…
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Six Revolutions Team
Why thought leaders need to understand (and avoid) proximity bias
As we start to move more confidently through the world of remote and hybrid working, new issues are emerging all the time. One of these is proximity…
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Six Revolutions Team
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How has the thought leadership skills portfolio evolved?
Your domain expertise continues to grow as you work with clients to solve problems. Getting your message across to your target audience needs a few…
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Six Revolutions Team
Jobs to be done - sharing experience versus thought leadership
If you are a BBC fan, you have almost certainly come across the Great British Bake-Off. Over about ten years, it has become almost essential viewing for…
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Six Revolutions Team
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Digital engagement tips for subject matter experts and their marketing partners

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