The Ben Franklin effect—or why interviews are a great way to build meaningful connections
purplestories.substack.com
Seasoned marketers will probably already know that interviews or discussions are a great marketing tool. Articles and social media posts based on interviews get more traction because they are promoted twice over—by both the interviewer and the interviewee. More importantly, however, they build connections between interviewer and interviewee. The only question is why—and the answer to that lies with American founding father, Benjamin Franklin.
The Ben Franklin effect—or why interviews are a great way to build meaningful connections
The Ben Franklin effect—or why interviews are…
The Ben Franklin effect—or why interviews are a great way to build meaningful connections
Seasoned marketers will probably already know that interviews or discussions are a great marketing tool. Articles and social media posts based on interviews get more traction because they are promoted twice over—by both the interviewer and the interviewee. More importantly, however, they build connections between interviewer and interviewee. The only question is why—and the answer to that lies with American founding father, Benjamin Franklin.