Seeds are not an obvious inspiration for thought leadership. Thor Hanson’s The Triumph of Seeds is also not the most obvious book on seeds. nevertheles…
Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within the Microsoft partner ecosystem. Its expertise is in th…
As an adult, it is easy to forget about basic skills such as how to read critically and effectively. We tend to assume that we know how to read: after …
Linktree is a way to bring together a series of links that you want to share with other people. In February this year, it marked the creation of a mass…
Professor Carol Dweck is a researcher at the University of Stanford who studies what she calls ‘mindset’. She has described two forms of mindset, fixed…
Since the birth of influencer marketing, brands, businesses and experts have been in search of a way to measure influence and effectiveness of social m…
Let me tell you a story. I recently came across two JustGiving pages, both set up by old friends who I hadn’t seen for some time. Both were doing diffi…
One of the most important aspects of thought leadership—indeed, of any kind of leadership—is authenticity. It is, therefore, odd that many subject matt…
Remember the story of the tortoise and the hare? They agreed to a race, and the hare was so certain he was going to win that he sat down and went to sl…
Defining a structure can improve your audience's understanding
Medium is a publishing platform. It was set up by Evan Williams, one of the founders of Twitter, to fill a gap between Twitter and the longer blogging …
Muck Rack is a PR platform, launched in June 2020. It is designed to allow PR firms to connect with journalists, and improve targeting of press release…