Let me tell you a story. I recently came across two JustGiving pages, both set up by old friends who I hadn’t seen for some time. Both were doing difficult challenges: both long-distance marathons under tough conditions. I read both their stories. One immediately made me reach for my credit card. The other? Not so much.
What action you wish your audience to take?
What action you wish your audience to take?
What action you wish your audience to take?
Let me tell you a story. I recently came across two JustGiving pages, both set up by old friends who I hadn’t seen for some time. Both were doing difficult challenges: both long-distance marathons under tough conditions. I read both their stories. One immediately made me reach for my credit card. The other? Not so much.